JCB Excavators Ltd,
The Story of JCB

Project disciplines –
Exhibition graphic design
Graphic design project management

This immersive, 2,500m² customer experience at the World Headquarters of JCB charts the history and development of the company from its humble beginnings in a rented garage in Utoxetter to an international super brand.

For over a year I was the senior graphic designer and graphics project manager on this multi award-winning project from its early stages until completion. Working alongside a fully multi-disciplinary team at Studio MB, it was my role to conceptualise the graphic design scheme for each zone of the exhibition and, working with a team of graphic designers, push the designs through to final installation stage.

Designed at Studio MB  /  All images © Studio MB