Sway - West Coast Swing
Project disciplines –
Branding and visual identity
Design for print
Digital design
Website design and build
Sway is Scotland’s premiere West Coast Swing (WCS) dance club. Their classes are taught by some of the most respected West Coast Swing instructors in not only the UK but the world. I was approached by founder Melanie Boyle to rebrand the business to help appeal to a wider target market and ultimately increase membership.
West Coast Swing is in essence, a partner dance. This was the inspiration to create a dynamic brand marque that represented both the letter 'S' and also the abstracted form of two dancers interlinking their arms as they would in West Coast Swing. I developed the branding, designed and built the club's new responsive website and also designed promotional material and apparel.
