The Blunt Chisel Brewery
Project disciplines –
Branding and visual identity
Design for print
Label design
Advertising
Digital design
Web design
Once a woodworker’s studio, before that a sawmill for the Blairadam estate, Phoenix Mill is home to The Blunt Chisel Brewery. Nestled deep in the woods in his hand built 1bbl brewhouse, using three converted fridges and the remnants of a Chinese noodle bar, Roy Herd creates award-winning small batch craft beer.
After meeting up with Roy, I was tasked with re-branding the brewery's identity and re-designing the labels for the brewery's core bottle range. The historic sawmill in which the brewery is located, provided a wealth of inspiration.
Appearing regularly at farmers markets and festivals, Roy has found that his preferred route to market is through bottles rather than casks and he was keen to touch upon this within the new identity. The logo depicts a cross section of a tree but with the outer bark being formed by the shape of a bottle top.
I then created a suite of tree-print images to represent each of the five core beers, these sit together alongside a simple typographic style and black and white colour palette. Further to the re-brand and label re-design I also created pump-clips, a magazine advert, social media imagery and re-skinned the existing website.
