Triumph Motorcycles Visitor Experience

Project disciplines –
Exhibition graphic design
Graphic design project management

A vibrant and immersive visitor experience for motorcycle enthusiasts and general public from around the world at the heart of Triumph's Hinckley factory in Leicestershire. So much more than a museum, the Triumph Factory Visitor Experience tells a passionate story of Triumph Motorcycles by the people who make them and by the people who ride them.

I was Studio MB's senior graphic designer and project manager on this job from concept to completion. Over the course of just over a year, working under my creative director, I led a talented team of graphic designers from sketch and mood-board stage to final artwork and installation. It was my duty to collaborate with our 3D design department to deliver the company's creative vision. I also worked closely with Triumph's global marketing team to ensure that, at all times, our visual storytelling reflected the excellence of the Triumph brand.

On this multi award-winning project, I conceptualised, designed, and artworked. I attended multiple creative presentations and on-site install visits to ensure the final result was a world-class brand experience. This project was a truly collaborative effort from a number of multi-disciplinary teams and it was a real pleasure to be involved.

Designed at Studio MB  /  All images © Studio MB